Website Operation
Best tools and strategies for operating and growing independent websites.
Google Analytics
Free and powerful website analytics tool.
Deep insights into visitor behavior, traffic sources, conversion rates, and other key metrics. Setup takes some time, but the data value is immense.
Why I picked this:
Google Analytics is my go-to tool for website operation because it's completely free and incredibly powerful. I can see where users come from, what they do on the site, and which pages are most popular. This data helps me optimize content strategy and user experience. While GA4 has a steep learning curve, once mastered, it's the most powerful free analytics tool available.
Vercel Analytics
Simple and intuitive website performance analytics.
If you deploy with Vercel, the built-in Analytics provides core metrics without additional configuration. Clean interface focused on key metrics.
Plausible Analytics
Privacy-friendly lightweight analytics.
GDPR compliant, doesn't track personal data, clean interface. Perfect for privacy-conscious indie developers. Less comprehensive than GA, but sufficient for most needs.