Keyword Discovery
The Rule of Three: Gold, Silver, Bronze
Tools to discover high-value keywords and content opportunities. Following the rule of three, we've curated exactly three solutions: Gold, Silver, and Bronze picks.
The Rule of Three: Gold, Silver, Bronze
Following the rule of three principle, we present exactly three curated solutions for keyword discovery.
Google Keyword Planner
Free keyword research tool.
Official Google tool providing search volume, competition, trends, and more. Requires a Google Ads account, but completely free to use.
Why I picked this:
Google Keyword Planner is my top choice for discovering new keywords because the data comes directly from Google, making it the most accurate and reliable. I can see monthly search volume for each keyword, competition levels, and discover related long-tail keywords. While it requires a Google Ads account, it's completely free, making it the most practical keyword research tool for indie developers.
AnswerThePublic
Discover what users are really asking.
Based on search suggestions and questions, discover what users are actually searching for. Free version has limitations, but enough to find content opportunities.
Ubersuggest
Comprehensive SEO and keyword tool.
Provides keyword difficulty, search volume, content suggestions, and more. Free version has usage limits, but feature-rich and great for deep research.
More Rule of Three Scenarios
Discover more scenarios following the rule of three principle: